Community building

Building a business is never easy.

Growth is generally a painful process with many companies failing due to a communication breakdown at one stage or another. Change is the only constant and when you start adding people to the mix, it can get really complicated.

All successful companies start with an idea. They then evolve into a structure where ideas give way to procedures and policy. Shifting priorities that demand a measure of flexibility and attitude adjustments.

A compromise.

But for some compromise is not an option. Some people are just not wired that way. In the words of George Bernard Shaw:

“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

So how does one accommodate that unreasonable man?

The answer is simple. An Idea Factory. A workshop where different people with different ideas come and go.  A resource that allows us to interact, communicate, to share ideas and which gives us every reason to pool our efforts to promote what we start.

In other words the internet.

All we have to do is to make it happen. The tools we need to change the way we do things are there. There are reasons enough to make it happen. It is just a question of adding people to the mix and expecting a different result.