Most people make the same fundamental mistake starting out on the net. They get things all mixed up. Back to front, upside down, inside out.
It has to do how one relates. How one uses the available tools.
The internet is a communication tool. Nothing more. A resource that connects a single user to a service provider. Traffic, hits, views. Statistics that become more and more opaque the more detailed and complicated they become.
This is the first mistake people make.
It is irrelevant how much traffic you get. What you want is quality, targeted traffic. In other words users who are searching for whatever you provide. Everything else is noise. A distraction. Superfluous.
Small is sensible. You want to minimise the time you don’t have to waste.